Looking for a way to increase your sales? You’ve already built a website that perfectly represents your business and the product you sell and now you want to drive traffic and hopefully boost your revenue.
This article will teach you how to do that – how to sell tickets online.
In order for you to sell tickets, you need people to know your website and how will you do that – by improving awareness and increasing customer loyalty.
Ecommerce Tickets Store: Increasing Your Traffic
In the ecommerce world, traffic is the key to your business’s success. If you can’t attract customers’ attention and you aren’t able to attract traffic to your store, analytics and conversion won’t matter.
So, how to sell more tickets? How to increase your traffic?
There are a few strategies and tactics to try – from social media advertising and Search Engine Optimization to Google Shopping, AdWords, and more.
1.Use Social Media
Social media platforms like Facebook, Pinterest, Twitter, and Instagram have worked their way into every aspect of online shopping.
Social media networks today are all about sales, promotion, shares, links, and cultural relevance. It is something that every online seller has to consider and devote time and resources.
Efficient social media strategies inspire action. They are responsive to users, seek to create unique and shareable content, and are well-designed for both desktop and mobile screens. Your social media page must be attention-grabbing, informative, and fun.
Make sure the actions you post on social media are helpful to your potential customers. You shouldn’t just provide excellent content but a solution to their problem.
Find out which platform has the most influence in your niche – tickets store. All platforms have opportunities for businesses so choose your channels and strategies wisely.
Many social media websites, like Facebook and Instagram, have gone beyond promotion and advertisements to functionality that allows customers to directly purchase from the website.
If you are a Shopify user (your online tickets store is supported by Shopify) you can now sell directly to social media and connect to billions of customers. You can integrate your store and sell tickets directly to your Facebook followers.
SEO (Search Engine Optimization)
According to experts, there are three phases in SEO – metadata phase, unique & quality content/links, and combining phase: keyword density and structure with shareable and comprehensive content.
Without solid website architecture, meaningful content and quality links, you can’t get an opportunity to maximize your sales.
If you fail to provide quality, you will not qualify for further consideration in the mind of Google or other search engines.
Your content needs to include a wealth of style and expertise, have a fresh point of view, and overwhelming value.
Every ecommerce store should have deep connections to their communities. We recommend you to find the most popular websites, forums, and aggregators in your niche and make yourself and your brand invaluable to them.
Search engines use different signals to rank your online store. For example, Google has a complex ranking algorithm which help them rank websites. Search engines pay close attention to the volume of the links. You need to be connecting with partners and create lots of relevant content for people to share and link to.
When it comes to paid search marketing, Google Shopping is the King.
Google Shopping allows users to see photos of the product they are looking for, compare prices, filter their results, and set price points.
Google Shopping is all about the quality of your feed. The quality of your data is crucial for results. Two great ways to optimize your feed are product titles and product descriptions.
One of the best ways to drive traffic to your store and increase your sales is to pay for it.
If you are running a small online store, Google AdWords and other similar services make it clear that you are operating at a certain disadvantage. Why?
Well, because the market sets the price, and the price can be pretty high.
Luckily, there are a few things you can do.
It may be to your advantage to server ads during specific times of the day. For example, if you depend on customer service, you might add ads during work hours when your staff is available. If you are selling internationally, you may want to set your campaigns to suit other timezones.
Some online stores depend on phone calls to complete their sales. If your business is one of them, consider using a powerful bit modifier to reach the people who are using their mobile phones.
If your budget is limited, you can get lower conversion expenses by using other search engines. See if you can use other search engines (don’t limit yourself on Google), instead look where there is less competition.
Visitors using your site search are more interested than the typical purchaser and are offering to type in their needs and intentions.
Retailers usually forget about website search. Don’t make this mistake. Review your website search report at least once a month.
You can do this by using your Shopify Analytics.
Online sellers need to keep track of their website data and optimized dashboards.
If you open up your Shopify Analytics, you will see a lot of data.
These numbers and statistics show how your online store is doing. Monitor how traffic moves. Once you notice your traffic is slowing, surprise your customers with a new promotion or sale.
It is important to be up to date on your website’s performance. If you aren’t following your sales or orders’ data, you can’t change anything or make an action to improve the situation.
Sell Tickets Online Like a Pro
It is not the most efficient or the fastest online store that wins – it is the one that combines all six strategies.
Successful ecommerce tickets stores have to drive traffic, convert visitors, and keep track of their data in order to move in the right direction.
By combining these six strategies, you will be on your way to increasing your traffic, improving conversion, and hopefully doubling your sales.